The Best Product You Can Sell Online (Hint – It is Not Software or Music)

Did you ever think about…

• Why do we people go online?
• Why do we check sites and forums and blogs?
• Why are you doing it yourself?

I assume because you are looking either to entertain yourself or find specific information and articles of interest, or perhaps both.

For someone looking to buy a car or maybe a vacuum cleaner, the Internet is an incredible place (quite the ideal solution) for reading classified or eCommerce dedicated sites and comparing multiple offers, at once.

Any item of interest just like any type of information is one click away. Think about eBay, Amazon, Google.

If you’re interested in learning Mandarin, developing your Photoshop skills, or blogging like a pro, you’re more than probably going to start on your journey as many of us do:

1. You visit your favorite search engine (Google, Bing or whatever) and type in a very specific key term like “learn to blog” as an example.

2. Next step you know (which takes anywhere from a few hours, to days and weeks) and you’re reading somebody else’s blog and articles, joining their newsletters and buying their items. I am referring to products that meet your desires and needs of a particular topic of interest.

The fact is this: that vendor or marketer you’re buying from wasn’t born a seller. Did you ever think how some of us can turn from product buyers into sellers, and what sets them apart?

Did you ever think you could one day create and sell your own product? Later herein you’ll hear about 3 individuals making money online with their own simple “informational” product and the industry they work in. These will hopefully inspire, and motivate you to start creating your own products and sell it online.

There’s a book in each one of us.

We heard that saying before, right? Am I saying you should be writing your own book and sell it? “I’m not an author” I hear you whispering already.

You’re probably lacking the type of writing skills (and marketing budget) which turn books into best sellers. Plus, traditional book selling is a (rapidly) decreasing industry, at least in the United States.

I’d not advise anyone to get into the old way of book marketing. Everybody is online now.

Smart authors recognize the power of the Internet and have the guts to cut the middle man (hint – the publishing agency), create their own site, build their own “tribe” (as Seth Godin call it) and sell their own item, a bunch of them.

But this article is not about books, rather eBooks – the new kid in town. Digital information buying & selling is a growing trend. Look at the most recent stats. Notice the wide spread of tablets, smart phones, eBook readers, and Kindle (the most popular eBook reading choice).

Do you think only teenagers love new devises?

In a Nielsen book industry statistics study we find:

“…proportionally more science fiction, crime and romance books are sold as e-books. Older age groups are not missing out on the e-reader experience, as 49 percent of e-readers are owned by those 45 and above including 29 percent aged 55 plus.” (source: BookSellers.co.nz)

What is an eBook?

I bet you’ve opened a PDF document or seen a PowerPoint presentation before. Any type of written information (with or without photos and multi-media) is considered a digital book (eBook in short).

I strongly believe any type of information, regardless the topic or its format, can and should be sold online. The problem is that most people offer general information that can be easily found online for free, or they don’t talk from their experience, which makes the product look amateurish or simply put, theory-based.

Here’s a secret most people don’t know about:

1) People having major challenges (divorce, wedding, job switches) serious problems (anxiety, acne) or desperate needs (getting rid of smoking) are the best buyers, and would do almost anything to solve their problems. That means paying for an eBook, as it can be instantly accessed, compared with print books, which are received anywhere from 24 hours to days.

There are a growing trend of people addicted to self-help, online money making and the Internet.

The “learning” industry is booming.

Revenue from eBook sales in the United States was $2,569 million in 2011. By 2015 this revenue will more than double, according to leading online statistics company, Statista.

2) New or established tools and services also make ideal solutions for eBooks. Just look around. How many eBooks are there already on the subject of YouTube, WordPress, Twitter, Facebook, or Photoshop? Short answer: countless and growing.

FACT: there are no boring eBooks, only boring writers or content marketers. So let’s forget about limiting beliefs like (I cannot write or I don’t know how to create an eBook); we won’t go anywhere with that. Let’s focus on what it takes to create eBooks that sell, ok?

How do I start creating my first eBook?

You can go deep down your inner world (and analyze any of your passion, hobby or skills) or you can try the outer world: check trending topics, see what’s selling and find the top web searches people type in into the search engines.

Most ebook sellers fail to create a hot selling ebook because they don’t take the time to go in the right mood, and perform in depth research. This is common because most people either don’t have enough time to spend for quality research or don’t have somebody who could guide them along the way.

This article will pin point you in the right direction though, and more will follow.

The Key to making money even in a down economy: Tap into Ever-Green Industries!

Now, let’s inspect 12 large (global) industries, each with their own niche. These are ever-green markets you can tap into for eBook writing and selling; the best part is that consumer demand grows faster than product competition in most of these niches, so you’ll be nuts not to take action.

Don’t you like writing? Then you can try any of the hundreds of audio recording tools out there or interview a specialist on the phone (or through Skype) and have your info-product ready within days, if not hours!

* (Global) Industry	Financial	Business	Marketing
** (Global) Niche	Forex	Business cards	Social Media
*** (Global) Searches	673,000	368,000	201,000
* (Global) Industry	Health	Fitness	Food & Drinks
** (Global) Niche	Weight Loss	Yoga	Recipes
*** (Global) Searches	201,000	550,000	823,000
* (Global) Industry	Dating	Relationships	Education
** (Global) Niche	Online Dating	Marriage	College
*** (Global) Searches	74,000	201,000	246,000
* (Global) Industry	Self Development	Sports	Travel
** (Global) Niche	Confidence	Tennis	Airline Tickets
*** (Global) Searches	110,000	673,000	550,000

NOTES

* An industry produces goods and services within an economy, and serves one or multiple niches.

** A niche is a specific market within an industry, each with its own particular wants, needs and challenges. Consumers within a niche represent the target audience.

*** Figures above show [exact term] monthly global searches performed with Google AdWords’ free Keywords research tool for that particular niche (e.g. recipes – 823,000).

 

 

 

 

 

 

There are many other global industries and (growing) niches you can find for yourself using keyword research tools and programs. And best of all… some of them are underserved, which is great news for you.

You can further your research by searching for books, magazines, forums and blogs within a particular industry or niche. You’ll be amazed with the plethora of information and resources you’ll encounter.

Once you’ve surfaced the industries and studied the trends, you have to decide on an industry, then on a niche, and later on a very specific topic. On average, the more specific the topic, the better your eBook will sell, considering the fact that your information is not easy to find online already.

There are other variables that will make your product selling like hot cakes or struggling, but that’s a marketing issue, and we won’t cover it here.

The big question is: how am I going to decide on a topic?

How to Find the eBook within Yourself: Decide on a Topic!

You can start off by following your “passion”, not running after a quick buck, as most people do.

Ask yourself these 4 key questions and it’ll be impossible not to find your BIG idea:

1. What is it that I am the most curious about?
2. Is there a particular topic I’m highly interested in or committed to master?
3. Do I have any hobby which I could turn into an eBook?
4. Is there a personal (or professional) skill I can teach others about or develop further?

SIDENOTE:

WordPress eStore Plugin helps you setup your own platform for selling online products and eBooks from your WordPress site.

Your big idea might be just this!

Why not go out there, and invest only 30 minute a day of your time in reading (listening or watching) anything that you can on the subject?

Study amateurs and professionals, beginners and experts alike, so you can compare the works of both worlds. Read articles and blogs. Buy their books and CDs. Devour case studies and interviews with the best eBook sellers.

Within a month, you’ll know more about the topic than 98% of those who once were just like you: a beginner. Whatever that topic might be, I do believe you’re going to turn it into the next best selling eBook. So do share your success story with us!