Despite the social media boom, email marketing is still going strong. In fact, it’s more important than ever before. In the last year, more than 66% of all adult online shoppers in the US made a purchase from an email.
Your customers are being bombarded with ads and social media messages from all corners. Email marketing is your direct ticket to their inbox where you can enjoy their undivided attention.
This is why collecting emails on your blog and building your subscriber list should be your number one priority.