Owning a website dedicated for eCommerce necessitates that you have an eCommerce system. There are lots of eCommerce systems to choose from such as Magenta, Zencart, and WP E-Commerce System. Each of these systems has their own advantages and disadvantages. I will focus on benefits that you can have for using WP E-Commerce System over Magento and Zencart. The WP E-Commerce System is prescribed to those who already have an existing website and they want an eCommerce plugin to come along with it. So, supposing that you own a website, and you want to sell your products or services, the WP E-Commerce System is the best eCommerce system for you, because of the many benefits you can have from it.
Before I go into the discussion of the benefits that you can have by using WP E-Commerce system, let’s have a quick review of some general information about it. WP E-Commerce plugin is particularly created for WordPress. This system is an open source application, anybody can use it. Read-on to know more about the benefits this application has to offer.
It’s Popular, Buyers Are Familiar With It!
People will be very reluctant to use something they are not familiar with. WP E-Commerce System is extensively used, and the numbers of users continue to increase each day. There are 300, 000+ downloads for this software, to date. This means that many online shoppers are already familiar with it; therefore, they will not be reluctant to purchase from your website because they already trust the system that you are using. Since money is involved in ecommerce, a wise shopper will not allow his or her money to get processed in an unreliable virtual shopping cart system. Moreover, this plugin software fits perfectly with WordPress. Now, WordPress has Millions of users around the globe, so it isn’t hard to imagine that the day will come when WP-E-Commerce System users reach millions in numbers as well.
It Has Links To Diverse Payment Gateways
WP E-Commerce has several pre-installed payment gateways such as PayPal – Express, Chronopay, Google Checkout, Paypal, and Manual Payment. You can use manual payment for transactions involving money or cash orders. If your choice of payment gateway is not included on the list above, you may opt to use eWay and Authorize.net. You have to buy the Gold Cart Module, though. You can protect your business as well as your clients’ purchase information using SSL. Install SSL in your server to get your customer’s confidence. WP E-Commerce also has built-in calculators for computing shipping rates. Plus, it has links to shippers to maintain updated shipping rates.
It Is Aesthetically Attractive
Remember that how your website looks like tells about the quality of your brand. In fact much of the time spent in creating a website is dedicated in improving its aesthetics. When you integrate a shopping cart system into your site it automatically contributes to its overall aesthetics, it contributes to the overall feel of your site, which will have an impact on your customer’s purchasing decision.
It Is Free And Improving
Perhaps one of the best benefits that you can have for using WP E-Commerce is increased savings. Instead of paying for your shopping cart system, WP E-Commerce is for free. Not only that. Its creators are continuously improving the system. You can download all the updates from the internet for free, too.
It’s Easy To Install And It Works Well With Other Plugins
The downloading of WP E-Commerce System usually takes 5 minutes. Its installation has no conflict or errors. Because it is created for WordPress, it could easily search through the WordPress Administration for a currently made section. You might be misled into thinking that since it is easy to install it must be of low quality, or that some functions that are essential are missing. This is simply not the case. WP E-Commerce System has Sales, Groups, Products, Marketing and Settings Links, and Variation functions which are crucial for your transactions with your customers.
It Has Well Defined Sections
WP E-Commerce sections are well organized. Their functions are well explained and simple. The incorporation of the “Groups” tab, for example, allows the addition of unlimited categories as well as their sub-categories. In other words, instead of using separate pages for different functions, like in Magento and Zencart, WP E-Commerce uses manageable tabs. This allows easier navigation and efficient access to the functions. You do not need to go from one page to another just to get an access to different functions. You do not need stringent documentation in WP E-Commerce.
It Is Easier To Customize
WP E-Commerce has customizable widgets. You may opt to install your personally customized widgets to your sidebar for easy access. By displaying an attractive, customized shopping cart widget you will have a higher chance of converting your website visits into sales. Your customer will be able to use this widget to know their purchase history; they will know which products they have previously selected. They can then go straight to the payout section and pay their bill. There are a number of customizable plugins in WP E-Commerce System, namely: Shopping Cart, Categories, Groups, Price Range, Latest Products, Product Specials, and Donations. You can select any of these to display on the WordPress.
It Has Cross Promotion And Marketing Tools
You will be able to increase your profits using the Cross Promotion and Marketing tools that are part of the WP E-Commerce System. These tools are available under the Marketing link. You can persuade your customers in purchasing with a coupon code. You can also choose the following options: Cross Sales, Social Bookmarks, and Survey Options.
The main advantage of using WP E-Commerce System over Magento and Zencart are its simplicity and the freedom it gives to its users to create their own, unique websites. Despite its simplicity, it remains robust and it provides all the necessary functionality you need for eCommerce. In other words, WP E-Commerce System exceeds Magento and Zencart in terms of simplicity, maintainability and practicality.