WP eCommerce

Wordpress e-Commerce Blog and Resources for Quality eCommerce Plugins and Themes

Increasing Conversions on a WordPress eCommerce Site

It has been said more than once (I’ve even said it myself) that one could launch an online store using WordPress as the back-end in a matter of minutes, but the truth is that extra time should be taken for each product added to the store. Even up to 30 minutes per product could go a very long way, but I recommend even more than that. Sure, the entire site from the ground up can be built in 30 minutes, or perhaps in less than 3 hours for absolute beginners with the proper manual in hand. Here’s the break down of the time to “build” the site:

  • Buy/prepare the domain/hosting for the store’s web site – 7 minutes
  • Setup WordPress and install the proper theme/plugin for the store – 13 minutes
  • Configure the store and payment gateways – 3 minutes
  • Add a few products with name, price and basic description – 7 minutes

If my math is accurate, the above should amount to approximately half an hour to setup an eCommerce site with WordPress ready for sales. But, there are many ways to give the store more conversion potential out of the gate. One such way is to focus on each product. [Read more…]

5 Ways To Improve Conversions for E-Commerce Web Sites

e-commerce conversion

Improving conversions, i.e. making more sales in the eCommerce world, is a general goal for any virtual store front owner. If only one person out of every 100 visitors makes a purchase on a given site (a conversion rate of 1%), it might be safe to assume that getting 200 visitors will double that number. And while that may be true, there are a number of changes that could be made to the site that could increase that rate without increasing the traffic. [Read more…]