Consumers expect the stores that they shop in to remember them and offer a more personalized experience next time they visit, be it a physical business location or an online store. In the Internet retail business, personalization always equals speed, which so many Web users are all about. Your clients expect to get the information they need and find the product they want with a click of a mouse, so they can quickly move on to the next urgent task in their busy lives. If you run a WordPress store and haven’t customized your visitors’ shopping experience before, give it a try. With this approach, you are likely to increase customer satisfaction and retain more of your first-time buyers. The process is neither complicated nor expensive; you just need the right tools to do the job for you. The following techniques and plugins will help you get started.
It has been said more than once (I’ve even said it myself) that one could launch an online store using WordPress as the back-end in a matter of minutes, but the truth is that extra time should be taken for each product added to the store. Even up to 30 minutes per product could go a very long way, but I recommend even more than that. Sure, the entire site from the ground up can be built in 30 minutes, or perhaps in less than 3 hours for absolute beginners with the proper manual in hand. Here’s the break down of the time to “build” the site:
- Buy/prepare the domain/hosting for the store’s web site – 7 minutes
- Setup WordPress and install the proper theme/plugin for the store – 13 minutes
- Configure the store and payment gateways – 3 minutes
- Add a few products with name, price and basic description – 7 minutes
If my math is accurate, the above should amount to approximately half an hour to setup an eCommerce site with WordPress ready for sales. But, there are many ways to give the store more conversion potential out of the gate. One such way is to focus on each product. [Read more…]
Improving conversions, i.e. making more sales in the eCommerce world, is a general goal for any virtual store front owner. If only one person out of every 100 visitors makes a purchase on a given site (a conversion rate of 1%), it might be safe to assume that getting 200 visitors will double that number. And while that may be true, there are a number of changes that could be made to the site that could increase that rate without increasing the traffic. [Read more…]