Webmasters who are serious about search engine optimization for their sites don’t usually settle for manual methods, but go with reliable software to help them achieve their SEO goals. If you are running your site on WordPress, there are several plugins you can use for this purpose. All In One SEO Pack and WordPress SEO by Yoast are some of the most popular choices, both showing millions of downloads in the WordPress plugin repository. And while each of them has a lot of followers, new users often find it hard to decide which one to pick for their optimization needs. Here’s a brief outline of the benefits each plugin offers to help you decide what will work for your site.
Consumers expect the stores that they shop in to remember them and offer a more personalized experience next time they visit, be it a physical business location or an online store. In the Internet retail business, personalization always equals speed, which so many Web users are all about. Your clients expect to get the information they need and find the product they want with a click of a mouse, so they can quickly move on to the next urgent task in their busy lives. If you run a WordPress store and haven’t customized your visitors’ shopping experience before, give it a try. With this approach, you are likely to increase customer satisfaction and retain more of your first-time buyers. The process is neither complicated nor expensive; you just need the right tools to do the job for you. The following techniques and plugins will help you get started.
It has been said more than once (I’ve even said it myself) that one could launch an online store using WordPress as the back-end in a matter of minutes, but the truth is that extra time should be taken for each product added to the store. Even up to 30 minutes per product could go a very long way, but I recommend even more than that. Sure, the entire site from the ground up can be built in 30 minutes, or perhaps in less than 3 hours for absolute beginners with the proper manual in hand. Here’s the break down of the time to “build” the site:
- Buy/prepare the domain/hosting for the store’s web site – 7 minutes
- Setup WordPress and install the proper theme/plugin for the store – 13 minutes
- Configure the store and payment gateways – 3 minutes
- Add a few products with name, price and basic description – 7 minutes
If my math is accurate, the above should amount to approximately half an hour to setup an eCommerce site with WordPress ready for sales. But, there are many ways to give the store more conversion potential out of the gate. One such way is to focus on each product. [Read more…]
The WordPress Simple Paypal Shopping Cart plugin by Tips & Tricks HQ allows customers to buy products via a WordPress blog/site with just a few clicks. On a basic level, it is an interface for including PayPal’s “Add to Cart” buttons into posts or pages (using shortcodes) that are about specific products.
The product details are tied into each button. It uses the a streamlined checkout process through the PayPal web site. There is no need to store customers personal and financial information freeing the shop owner from having to put in place the necessary security and privacy information. Naturally, PayPal profile based shipping is supported.
Setting up a web site to sell products on the Internet is a lot simpler to do than days of past. And it doesn’t require custom software in order to get a custom look. Like any task or project that is commonly done on the Internet, developers find ways to make them a lot simpler and faster for end users to implement.
In this article I’m going to discuss setting up an online store using a self-hosted WordPress option with freely available e-commerce plugins.