Consumers expect the stores that they shop in to remember them and offer a more personalized experience next time they visit, be it a physical business location or an online store. In the Internet retail business, personalization always equals speed, which so many Web users are all about. Your clients expect to get the information they need and find the product they want with a click of a mouse, so they can quickly move on to the next urgent task in their busy lives. If you run a WordPress store and haven’t customized your visitors’ shopping experience before, give it a try. With this approach, you are likely to increase customer satisfaction and retain more of your first-time buyers. The process is neither complicated nor expensive; you just need the right tools to do the job for you. The following techniques and plugins will help you get started.
Improving conversions, i.e. making more sales in the eCommerce world, is a general goal for any virtual store front owner. If only one person out of every 100 visitors makes a purchase on a given site (a conversion rate of 1%), it might be safe to assume that getting 200 visitors will double that number. And while that may be true, there are a number of changes that could be made to the site that could increase that rate without increasing the traffic. [Read more…]